Posted in e-commerce by admin0 on the February 3rd, 2009

One of the most important steps in building a business is setting up a goal.

This is true when it comes to ecommerce websites, maybe even more than in offline businesses. You have to set up goals relative to the business itself, to the traffic you expect, to the sales that you expect, everything.

Setting a goal is very important because it tells you where to go. You need to set a goal that follow a few simple rules, in order to actually work. The goal that you set for your business must be:

measurable - you can’t just say I am going to have sales. That’s no goal. You need to set a goal something like I am going to sell 5 products per day. Or 10, or 15, only you know how much you need to sell in order to have a good business there.
reasonable - OK, I guess you know it already, you can not expect to have 100 per day sales starting tomorrow. It is not something that you just dream about and it just works. You need to set up a goal that you can reach, otherwise you will get discouraged. The fact is that even if you don’t reach it, and you only reach half of it may help you, since it is a big step forward. Personally I set a goal of 5000 visits per day for a website, in 6 months. I reached only 800 per day, but hey, that’s not bad at all, is it?
time framed - you can say that it’s the same thing as measurable, and in a way it is. But set a time frame for your goal, don’t just say I am going to sell 100 products per day. Say I am going to sell 100 products per day by the end of this year. That’s a goal.

Setting a goal it is not always an easy thing to do, but it helps you a lot, if you work to achieve it, you will get there. You will have a target, you will need to define a way to get there, find means and develop procedures to reach your goal.

Be smart, set a goal for your business!Now!

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