osCommerce templates,Zen Cart templates,CRE Loaded templates
Click to go back to the site, to the collection of free e-commerce templates and premium oscommerce,cre loaded and zen cart templates.Tracking visitors in offline stores?
Ecommerce is a very interesting line of work. I mean it is a measurable actvity, you can count almost everything there. Just think about it. It is more difficult to count the number of people that entered your phisical store, but it is way easier to count how many people entered your online store. There are so many tools to do this, isn’t it?
That means that is is way easier to keep track of how sales are doing. You should think about your phisical store, how hard it is to actually know the conversion rate. What could you do? Count how many people entered the store for the full month and see how many sales you had? Well, not very easy, isn’t it? How could you do this? Install a counter on the doorway? Or ask your seller to count people, if it is a smaller shop? It is difficult to count how many people entered there, how many are returning, and well, what’s the behavior, where they went, what products they visited…
My marketing teacher told us in a class about how some store thought to track this: they gave people on the entrance some peanuts and let them go free through the store eating peanuts, then, at the end of the day they followed the areas that were the dirtiest in the store…Damn, I hate this kind of counting! This only proves people are messy, imagine how you should do this in your store with peanuts…Hilarious I’d say.
See, in an ecommerce shop you just put a tracker. Easy enough, isn’t it?
