osCommerce templates,Zen Cart templates,CRE Loaded templates

I was thinking the other day about the efficiency of one line of business or another. Speaking about ecommerce websites, because fater all, that’s my very topic here, I can say that each site is different. Each domain has it’s own particularities, the effort to run a business in a particular niche may be different than running another business in another niche.

I should know, after all, I have more websites, and I can tell you that indeed, every one of my sites is different.

One of the rules of efficiency says that once you have an efficient flow of revenue, you should try to duplicate it in order to multiply it. After all, you already know the business, right? You already know how to handle it. Well, this is not always right.

I mean, let’s say that you run a business related to free osCommerce templates,or free Zen Cart templates (not being far away from what I do,isn’t it?) and you decide to start another site on,let’s say, charity web templates. You may say that hey, I know the business, free web templates businesses do this and that and we’re there… Well, you should reconsider your opinion. The fact is that running a charity templates web site may be totally different than the previous example, with Zen Cart or osCommerce templates or a site about a solar cooker, for example.

You will see that you will experience different conversion rates to whatever you use to monetize your site, you will experience different revenues from the advertising providers, you will see in some niches, visitors know more about web sites than in other niches and this may lead to less revenue for you in some cases since savvy users are not always the best shoppers.

But the good news, cause there is a good news also, is that you should just jump on the wagon and start that other site you planned, even if it may be a bit different than the one you have, it will give you new and exciting thrills and it will greatly improve your overall ecommerce experience.

And it will be a lot of un!

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Ecommerce is a very interesting line of work. I mean it is a measurable actvity, you can count almost everything there. Just think about it. It is more difficult to count the number of people that entered your phisical store, but it is way easier to count how many people entered your online store. There are so many tools to do this, isn’t it?

That means that is is way easier to keep track of how sales are doing. You should think about your phisical store, how hard it is to actually know the conversion rate. What could you do? Count how many people entered the store for the full month and see how many sales you had? Well, not very easy, isn’t it? How could you do this? Install a counter on the doorway? Or ask your seller to count people, if it is a smaller shop? It is difficult to count how many people entered there, how many are returning, and well, what’s the behavior, where they went, what products they visited…

My marketing teacher told us in a class about how some store thought to track this: they gave people on the entrance some peanuts and let them go free through the store eating peanuts, then, at the end of the day they followed the areas that were the dirtiest in the store…Damn, I hate this kind of counting! This only proves people are messy, imagine how you should do this in your store with peanuts…Hilarious I’d say.

See, in an ecommerce shop you just put a tracker. Easy enough, isn’t it?

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It is very interesting to watch how things go after winter holidays. I mean, I can tell you that in December, sales went up with a comfortable percent, for ecommerce web templates as well for other products I am selling, such as exersaucers, for example. The advertising revenue decreased in December, that’s my own observation, probably people were willing to pay less for it since sales increase anyway.

However, in January, after the winter holidays, I can tell you sales for web templates, ecommerce or other types, decreased. The same for baby exersaucers and other similar products. But, the advertising revenue went back where it was before December. It is a very interesting fact, in my opinion, something very interesting to observe.

I guess, everybody who looks at it from a statistical point of view can say the same. It is said that everything that is motinorised grows. I guess you all monitor your business, no matter what you sell. The fact is that if you don’t, you should start right now. You will be able to tell a bit later how things go. This will be a great gain for your business, because being informed about how sales go is one of the best things you could do in business.

How were your sales in December and how are they in January? Do you see the same changes I see? Or is it different?

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