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Click to go back to the site, to the collection of free e-commerce templates and premium oscommerce,cre loaded and zen cart templates.The most important feature of an ecommerce site
Following up a comment posted on an article of a few weeks ago, one of the readers of this blog pointed me to what could be like THE MOST IMPORTANT feature of an ecommerce website. The fact is that not the shiny look of the website or the large collection of products sell, but trust sells.
Trust is indeed the most important feature of an ecommerce website. If you can’t connect to the persons behind the site and if you can’t trust the site, how could you possibly buy from that site? Think about it and start building this very moment the trust your customers need.
Remember, ecommerce is a virtual process, apparently there is no human touch, or at least not as visible as in real life commerce, where you can connect to the commerciant, where you see the person selling you the product right in front of you! No, here you don’t see the person behind the site, you can not even tell if the site is real, if it belongs to a real company or it is a shadow site, copied, built by a student during the night.
So, what is needed in order to sell, is trust. Build trust in your site, in your products, make your customer understand that you put a lot of heart and hard work into your products and shop and you will sell. You will sell not because you have the best products or the best ecommerce platform, or the nicest ecommerce template, but because you connected to your buyer and he or she understood you are a real person running a real business. And for that, my dear friends, you will have sales! Think about it!
