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When promoting an ecommerce site, you need a goal

Posted in SEO-SEM by admin0 on the July 28th, 2008

I was thinking these last days about how you should run an ecommerce website. One of the most important ideas that came to my mind is that you need, absolutely need to have a goal. Your goal, as any other goal, should be measurable, concrete an reachable.

Let’s see for example, you propose to make your site runing, but in what way? Let’s say that your goal would be to reach 500 unique visitors per day in the next 6 months, from  search engines, mostly. OK? Then you will need to work each and every day to this, but thanks to the 3 criteria above, you may get somewhere.

It is clear why you need to set up a goal, if you wouldn’t have a goal it would be like when asking somebody how long it will take him to get to a point that has never been defined. It wouldn’t be too easy to answer, right?

Suppose that the target would be to get on the first 3 positions in Google for osCommerce templates. By the way, for free osCommerce templates we are there already, but suppose we would want to be in the first page for the other criteria too. What would you do? You would analyze where you are, how to get there, what is your competition, etc, but the first thing is already done: you have a goal - geting on the first 3 positions for the specified criteria ans that is a good start!

2 Responses to 'When promoting an ecommerce site, you need a goal'

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  1. antuan said,

    on December 22nd, 2008 at 5:27 am

    If you ever wondered what things make an ecommerce successful, I can tell you that trust is probably one of the most important. Even if your products are the best ones in the market nobody will give them a try if they don’t feel confident with your business.

    Add your ecommerce to Trust-index and let people from all over the world rate it and share their good experiences with others. Start building your confidence now, it will pay off tomorrow!

  2. admin0 said,

    on December 24th, 2008 at 6:47 am

    Indeed, trust must be the most important feature of an ecommerce website!

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