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Is E-commerce a goal in itself or is just something that you add to your website? This question should be asked before joining the ride.

I have been asked a few weeks ago if I could add an ecommerce module to a website that was a catalogue of products. Yes, I can, just that my mind immediately jumped to a question: does the client actually know what this implies? Is he ready for e-commerce from the point of view of putting effort into this new side of his business?

In many times, people want ecommerce modules because they think they will immediately sell, which is not the case. They need to put everything they have into that website in order to make it work and not only to add the technical capabilities.

I have seen people that add the module, invest money initially and then let it be and ask why aren’t they making any sales? What are they doing wrong? Well, the effort! This is more important than skills. With today’s evolution of social media, a site grows by brand recognition, buzz and less by search engine ranking so in this case knowing how to do your job from the point of view of promoting a store as a business is far more important than search engine knowledge.

That is why I advise every client I have to look into this very carefully and learn as much as possible about ecommerce before joining this beautiful but difficult ride!

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