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Where’s the money in free ecommerce web templates?

Posted in ecommerce templates by admin0 on the April 20th, 2008

These days somebody asked on a website that I usually read, why people give away free ecommerce templates! Well, the reason is simple: because not everybody afford to buy an e-commerce template and so by giving away a free ecommerce template, people assure that they have a happy customer. OK, you might ask, but where’s the money in all this? Online commerce is about money, right? Well, yes, you a re perfectly right, online commerce is about money, about profit and about making this profit as large as possible!

Now, let’s think about for a moment! That traffic generated by free ecommerce layouts is good, even if not very likely to convert well, it is still a targeted traffic. Now, think about those websites that offer such services! Well, heck, think about this website! Where’s the money in all this? In additional services you offer to your users. Giving away for free a design, you make sure that you have one happy customer that you can offer some additional services, like web hosting for example for their newly online store!

Now, let me know if you have seen such thing there. Really, you have? Well…That’s where the money is! Now, don’t rush into judging! Think about brick and stone shops: you see promotions every day, right? They give you something for free so you get there! But once you are there, probably you will also look at some other products that they sell and there is a high chance that you will become their customer for something else! They won’t lose, because it’s commerce, right?

But the value of the free shop template that you have received, is high. Think about all the money that you have saved and think that you can use now those money for something else! Think about promoting your business, think about buying more traffic from other payed traffic services, think about investing in your merchandise or about improving your shop so your customer be satisfied! Well, isn’t that a great service, giving away free website templates for e-commerce sites?

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