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Following up a comment posted on an article of a few weeks ago, one of the readers of this blog pointed me to what could be like THE MOST IMPORTANT feature of an ecommerce website. The fact is that not the shiny look of the website or the large collection of products sell, but trust sells.

Trust is indeed the most important feature of an ecommerce website. If you can’t connect to the persons behind the site and if you can’t trust the site, how could you possibly buy from that site? Think about it and start building this very moment the trust your customers need.

Remember, ecommerce is a virtual process, apparently there is no human touch, or at least not as visible as in real life commerce, where you can connect to the commerciant, where you see the person selling you the product right in front of you! No, here you don’t see the person behind the site, you can not even tell if the site is real, if it belongs to a real company or it is a shadow site, copied, built by a student during the night.

So, what is needed in order to sell, is trust. Build trust in your site, in your products, make your customer understand that you put a lot of heart and hard work into your products and shop and you will sell. You will sell not because you have the best products or the best ecommerce platform, or the nicest ecommerce template, but because you connected to your buyer and he or she understood you are a real person running a real business. And for that, my dear friends, you will have sales! Think about it!

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Because I study this ecommerce environment, I am always curious about how things go in this direction. So, I would be curious to know what kind of gifts have you purchased this Christmas, or what gifts are you going to purchase. Did you spend much money on gifts?

I mean, considering the fact that we are going through a tough period, where financial resources are limited, we could consider people won’t spend much money for presents this year, but I can tell you that the shopping centers are full. Really. I guess you already know it. Right across the street from where I live, a new one will open tomorrow, so we can not say there is no money, cause there is!

So, do you buy expensive gifts? Do your shopping habits change because of the financial crisis? I don’t speak here about you buying ecommerce website templates, but regular gifts for those you love (even if let’s say a professional Zen Cart template can make a great gift for those who appreciate it).

Let me know!

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One of the best period for ecommerce, I guess all of us working in that field, is this period at the end of the year. Nothing compared to December, really, nothing. I sell here ecomerce web templates, and it is working well, but the fact is than in other fields of activity, like gifts, clothes, sometimes people sell even 10 times more than their usual and there is no joke here. Of course, not everybody, so December is not like the universal sale increase factor, there are fields where sales don’t increase, I guess that for swimming equipment December is not that good, but OK, I don’t sell swimming suits, so I can’t really tell.

But, for the rest of us, people selling various other products, it is a good period. However, this December, considering the general status of the ecomony all around the world,  I’d say things worked well, until that point. However, from some points of view, I would have expected better, but hey, at least it’s OK, not going down. But on other areas, it’s OK.

It would be interesting to know how you feel your market during this period of mixed trends: on one hand December, the mother of all sales, on the other hand the economy that doesn’t work so well now, not everybody jumps to buy things from the internet.

What do you say, how you feel it? What’t your point of view here?

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